According to the latest report by Mobilytics Xiaomi outshined Samsung in selling Smartphones in Maharashtra which alone amounted to 13.7% of the sales during the Oct-Dec quarter of 2017 and became the #1 Brand in the India's largest Smartphone Market. In the state, Xiaomi sold 31.2% of the Smartphones during the period as compared to Samsung which sold 15.3%. The Xiaomi sales were led by Redmi Note 4 model in the state.
Maharashtra, which includes the Mumbai market, is the biggest consumer of smartphones in India and accounted for almost 14% of the total smartphones sold during the last three months of 2017.
“Xiaomi opened two Mi Homes in the state during the months of October and November 2017. This strengthened its presence and access in the state,”. In January 2018, it opened its third Mi Home in the state in Thane.
The sales that were led by Xiaomi were primarily replacements and upgrades where users shunned their existing Smartphones. Micromax (including Yu) amounted to over 26% of the Smartphones that were discontinued by users during the quarter. Intex, Karbonn, Sony Mobiles and iBall were the other brands in the top 5 losers. Collectively top 5 losers amounted to 66.5% of the Smartphones that were discontinued by users in Maharashtra during the period.
Xiaomi was the first brand to introduce a 4G smartphone priced below Rs 10,000, and followed it up with a series of affordably priced, yet high-speced devices in the Rs 10,000 and Rs 7,000 ranges.