Counterpoint Research has released its report on the Indian smartphone market for Q4 2020. According to it, the market only dropped by a mere 4% throughout 2020 despite the global pandemic. As a result, the total shipments exceeded 150 million units. Whereas, the market grew 19% YoY in the fourth quarter as Diwali was almost a month later in November, compared to 2019. Also, in spite of anti-China sentiments, Chinese companies accounted for a 75% market share in 2020.|
Talking about brands, as per Counterpoint, Samsung was the largest smartphone brand in Q3 2020. But in Q4, Xiaomi managed to recapture the top position with 13% YoY growth. The company’s strong performers were unsurprisingly the Redmi 9 and Redmi Note 9 series.
That’s not all, the POCO brand itself shipped over 5 million units in the last quarter of 2020. Its bestsellers were none other than the POCO C3, POCO M2, and POCO M2 Pro.
Despite coming second in Q4, Samsung’s witnessed a 30% YoY growth.
Further, vivo came third and continued to be the top offline brand in 2020. However, its shipments declined by 13%. Then, in the fourth position, realme shipped over 20 million units for the first time in 2020. The brand grew 22% last year and therefore, it was the highest growing brand in 2020.
Lastly, OPPO’s shipments increased 11% YoY in 2020, however, the company’s growth was sort of flat in Q4. The OPPO A12 and OPPO A53 were its best-selling devices.
Talking about other brands, Apple crossed 1.5 million shipments in a single quarter for the first time in India. The American tech giant captured the sixth spot in Q4 with a 171% YoY growth and 93% YoY growth in 2020.
As far as OnePlus is concerned, it shipped more than 3 million units for the first time last year, thanks to the OnePlus Nord. Also, it grew a whopping 200% YoY in the fourth quarter.
Finally, Transsion brands (Infinix, itel, TECNO) observed their highest-ever shipments of 9 million units in Q4 2020. TECNO Spark 6 Air, itel Vision 1, and Infinix Smart 4 Plus models were their best-sellers. Also, itel was the largest feature phone brand in 2020 as a whole for the first time, in addition to the last quarter.
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