There are a gazillion factors that determine a company’s future success—many of them impossible to predict. A disruptive new technology might emerge. A trade war could drive up the price of key materials. A junior researcher may file for a patent that ends up being worth billions. But with the right data, investors and executives can see past the randomness. Two years ago, Fortune teamed up with management consulting firm BCG to create the Future 50, a system that analyzes dozens of factors to identify companies with the strongest long-term growth potential. The picks from each of the first two years have easily outpaced the market
To identify the Future 50, BCG examined 1,100 publicly traded companies with at least $20 billion in market value or $10 billion in revenue in the 12 months through the end of 2017. A company’s final score represents its outperformance across the following metrics when compared with peers of a similar size.
50% of a company’s score is based on market potential—defined as its expected future growth as determined by financial markets. This is assessed by calculating the present value of its growth opportunities, which represents the proportion of its market value that is not attributable to the earnings stream from its existing business model.
The other 50% is based on a company’s capacity to deliver against this potential. This score comprises 17 factors, selected for their ability to predict growth over the following five years. These factors fall into four categories: Strategy, Technology and Investments. People, and Structure.
Xiaomi’s first smartphone launched in 2011, and it now enjoys a spot in China’s top four largest smartphone brands. It also has a sizable overseas expansion: Xiaomi phones hold the largest market share in India, one of the fastest-growing smartphone markets in the world. Xiaomi’s financial record is still relatively short—it went public just over a year ago—but diversifying its brand with smart-home devices, an addition to its Internet of things ecosystem, should help growth average 20% in the next two years.
“Over the past year, we have made significant improvements and adjustments in our core strategies, management structures, technology research and development systems, product lineups, brand developments, and much more,” said Lei Jun, Founder, Chairman and CEO of Xiaomi. “These moves have empowered Xiaomi to continuously shine, even in the face of fierce competitions from domestic and international peers.”
The Future 50 honor follows another milestone in July, when for the first time, Xiaomi made the Fortune Global 500 list for 2019. The Beijing-headquartered company ranked 468th with a revenue of US$26,443.50 million and a net profit of US$2,049.10 million in the previous fiscal year. It also ranked 7th in the Internet Services and Retailing category. Xiaomi is the youngest company on the Global Fortune 500 list for 2019.
Xiaomi continues to show its healthy consumer brand equity and strong growth potential, thanks to the company’s unique and powerful “triathlon” business model which encompasses three synergistic pillars – hardware, new retail and internet services.
In January, Xiaomi further announced the dual-engine strategy of “Smartphone + AIoT” with RMB 10 billion investment in the next five years.
Xiaomi’s footprints are now present in more than 80 markets globally. According to Canalys, the company ranked 4th globally in terms of smartphone shipments during the second quarter of 2019 and ranked within the top five in more than 40 markets.
Meanwhile, Xiaomi has the world’s largest consumer Internet of Things (IoT) platform, connecting 196 million smart devices (excluding smartphones and laptops) as of the end of June, representing a year-over-year increase of 69.5%.
Xiaomi Group will further enhance the development of AIoT technology, building a comprehensive AIoT ecosystem, strengthening research and development, and further developing synergies across business units to improve smart devices’ connectivity and user experiences.
By the end of June 2019, Xiaomi had 16,911 full-time employees with a total of 7,779 research and development staff members across various departments.
Xiaomi has also invested in more than 270 supply chain companies to strengthen its partnership with key components suppliers, and to enhance the company’s advanced technology sourcing and manufacturing abilities.
A great big thank you, Fortune for this recognition! To all our Mi Fans and partners, let’s make the future happen together!
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