Hello Mi Fans, |
Xiaomi opened its first Mi Home in Sub-Saharan Africa. Kenya’s first Mi Home, as Xiaomi’s retail stores are known, opened its doors in Nairobi today to an impressive reception from the brand’s fans who had been streaming in since early morning in readiness for the official launch. The store, located at The Hub mall in Karen, is said to stock up to 300 variations of the various Xiaomi products.
What amazing was the almost cult-like effect of Kenyan Mi Fans. People showed up in numbers, and literally queued to get into the small store. And it wasn’t just queuing for fun, or to check out the store. It was queuing to buy. As mentioned earlier Xiaomi Kenya had over 300 different product lines in the store including Earphones – wired, bluetooth, and the Airpods-like ones, Wireless chargers, Bluetooth speakers, Smart Bulbs – both from Phillips, Xiaomi and Yeelight, Xiaomi Laptop, and Casual bags, Rice Cooker, Mi 9, Redmi Note 7, Redmi Go, Mi Band 3 among many other things.
On the launch day, as had been promised the Redmi Note 7, the headline smartphone on offer at the Mi Home store (even with the Mi 9 present), had been discounted. As were Xiaomi’s wired headphones that had dropped in price by as much as 75% and were in such high demand that purchases had to be limited to 1 per person. Also on offer were drones, wireless charging pads and products from Xiaomi’s smart home brand Yeelight like smart bulbs and lighting strips.
Xiaomi promises to have the MI Band 4, and the MI Box S among other things as soon as end of this week. So if you want them, be a little more patient. The great thing is Xiaomi is cementing their presence in Kenya. Xiaomi has also promised that the MI TVs and the Smart Fridges will be available in the country come August this year.
Xiaomi would have 2 more Mi Homes in the City by September – one in the CBD, and the other in Westlands. There will also be a service centre for customer care issues in the CBD. The physical stores complement the Xiaomi brand’s online presence. Before the Mi Home’s launch, Xiaomi devices, especially smartphones, have been available for purchase through online channels like e-commerce store Jumia Kenya as well as several brick and mortar partners.
If the huge turnout by “Mi Fans” at today’s launch is anything to go by then it can only be assumed that the message did indeed get home and that Gree Chain International, the company behind the Xiaomi brand’s local presence, will not be letting this momentum die and that there will not only be more stores opening but that there will be a much more diverse product portfolio at even better prices.