Xiaomi announced Mi CC, its new smartphone series under its Mi brand. Besides standing for camera+camera, a dual-camera setup on Mi CC, CC also refers to a variety of meanings including chic, cool, colorful and creative, aiming at the global young generation with its trendy design and camera features. The launch event will take place in Beijing National Aquatics Center also known as Water Cube on July 2.
Mi CC9‘s front camera packs an impressive 32MP sensor to capture every depth and detail,
“Here comes the Mi CC, a trendy mobile phone for global young people,” said Lei Jun, Chairman, Founder, and CEO of Xiaomi Corporation.
The Mi CC will further consolidate the product line that comes under Xiaomi’s Mi brand, which is dedicated to providing the most innovative and trendy smartphones with the existing numbered Mi and Mi MIX series. Meanwhile, Redmi, which became an independent brand in January, focuses on delivering products with the best cost performance, including Redmi K20 and Redmi K20 Pro launched recently.
Mi CC is designed to be a flagship for photography and selfies with both front and back cameras, and industry-leading algorithm empowered by the newly founded Xiaomi x Meitu AI Beauty Lab. On November 19, 2018, Xiaomi and Meitu, Inc. entered into a strategic cooperation framework agreement. Under the agreement, Xiaomi will receive 30-year exclusive global licensing of Meitu’s branded smartphones and certain smart hardware products. Leveraging Xiaomi’s leading capabilities in hardware, software, AI research and development of internet services, as well as its strong supply chain and production capacity management, and efficient new retail network, the cooperated smartphone business is expected to achieve rapid sales growth. At the same time, Meitu’s brand impression will also help Xiaomi to gain more female users and to continue to expand and diversify our user base.
Xiaomi, the world’s No 4. smartphone vendor signed a strategic cooperation agreement in November with Meitu, a highly popular brand among female smartphone users. The product partnership, mainly in terms of technology, is expected to further expand and diversify the user base of Xiaomi, which is present in more than 80 markets and ranks top 5 in more than 40 markets.
Mi CC is created by one of the youngest product teams in Xiaomi, among which half are art majors and are dedicated to creating a trendy design for young consumers.
“Being simple, splendid, sincere and straightforward, I believe Mi CC will be a good choice for all young people,” Lei said.
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