Hello Mi fans,|
Xiaomi Corporation (“Xiaomi” or the “Group”; stock code: 1810), an internet company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, has made the 2019 BrandZ™ Top 100 Most Valuable Global Brands ranking for the first time, ranking 74th with a brand value of $19.8 billion, by virtue of its healthy consumer brand equity and strong growth potential.
Thanks to the Group’s unique and powerful “triathlon” business model, and the satisfactory results of its dual-engine strategy of “Smartphone + AIoT”, Xiaomi continues to demonstrate its healthy consumer brand equity and strong growth potential and joins the ranks of the well-established Chinese technology trailblazers.
According to the report, Xiaomi is also developing services to build a community around the brand. In addition to China, Xiaomi’s smartphone and IoT business is also very popular in overseas markets. Xiaomi is now the No.1 smartphone brand in India and maintain a high growth rate in Western Europe, and its IoT business is experiencing rapidly growing demand in countries such as Russia and India. These developments illustrate the increased presence of Chinese technology brands in the West and the changing competitive landscape.
The 2019 BrandZ™ Top 100 Most Valuable Global Brands ranking was published by the world’s largest communications group, WPP, and the brand equity research experts, Kantar. The ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets. As the only brand valuation ranking grounded in consumer opinion, BrandZ™’s analysis enables enterprises to identify their brand’s competitive edges in the market and provides clear strategic guidance on how to boost long-term value.
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