[] Xiaomi to soon obtain license to operate own outlets in India

2017-02-15 08:46:04
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Edited by Gary MI at 2017-02-20 09:17 PM

As we already know Xiaomi is planning to ramp up sourcing of its smart phones, increase service centre network, and add more products to its portfolio in India.Here is another good news, Xiaomi had in March-April last year applied to the government for single brand retail licence under the category of cutting edge technology, and expects to get the licence in a few months. So, Xiaomi is likely to soon obtain licence to operate its own branded outlets in India, as part of its effort to increase its offline distribution in coming years.

Xiaomi's India Head Manu Jain said :
Our application is pending with the government. What we understand is that it has been approved by Department of Industrial Policy and Promotion, but finance ministry and others still have to clear it.We are supplying all necessary documents to the government. We are hopeful that we will get it some time soon, not 100 per cent sure of the timeframe, but hope to get it soon. We have told the government that majority of phones being sold in Indian market are being manufactured here, it is meeting the 30 per cent local sourcing norm for the licence.The single-brand store will be part of the company's marketing strategy to increase offline foothold, even as it enjoys close to 30 per cent market share online, the channel through which it sells over 90 per cent of its mobile phones in the country. He said that in order to retain its cost effectiveness in offline sales, the company will adopt the Direct to Retail model to cut down on layers of wholesalers. We plan to set up offline base. We will start with 4-5 cities in the next few months, and will be in Ahmedabad in next 5-6 months.Our aim will be to get 25-30 per cent share offline by the end of this year.Even in offline sell, we will cut down cost by following Direct to Retail model of distribution. We will have one partner in every city and will give directly to them, in order to part benefit to users.

The company sells 2.5 to 3 million units of mobile phones every quarter, 75 per cent of which is being made in India. India had in January 2012 relaxed its FDI norm for single branded retails and allowed 100 per cent FDI in single-brand retail, with condition that 30 per cent of value of goods are sourced from India.


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2017-02-15 08:46:04
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Jics | from Redmi Note 3


thanks for informing
2017-02-15 09:01:21
its not good for indian market the way xiaomi black shadowing in india
2017-02-15 09:04:08

Master Bunny

V. Saran | from Redmi Note 3


Thanks for the info.
2017-02-15 09:07:31
V. Saran

Master Bunny

nachiketb | from Mi 4i


thanks for sharing
2017-02-15 09:16:22

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anujsingh06 | from app


Great news thanks for sharing
2017-02-15 09:29:13
Always Believe That SoMething Wonderful is About To Happen


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Gobinda4 | from Redmi 3S


Hope with available stocks...
2017-02-15 09:48:41

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1672315102 | from Redmi 3S


2017-02-15 10:02:17

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PRAHLAD SONI | from Redmi Note 4


2017-02-15 10:23:59
Thanks for your information
2017-02-15 11:07:35

Rookie Bunny

1660611163 | from Redmi Note 3


great news.
2017-02-15 12:40:09
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Gary MI

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