Recently, Counterpoint Research released a report of the European smartphone market for Q1 2020 which showed that Xiaomi achieved an astronomical growth of 145% YoY. Market research firm Canalys has also released a report of phone shipments in Europe for the second quarter of the year.|
After a successful outing in Q1 2020, Xiaomi efforts to gain more grounds in Europe paid off as the report shows the company beat embattled fellow Chinese OEM Huawei to rank as the third-largest smartphone vendor in the whole of Europe in the second quarter of the year 2020.
The data also reveals that Samsung continued its leadership of the market in the second quarter with a 30% market share. The company lead has continuously shrunk with a 31% YoY drop in its market share.
Apple occupies the second spot with a quarterly market share of 21% representing a YoY growth of 42%. Xiaomi is at the third spot with a market share of 17%, a year-on-year increase of 65%. This data shows that the brand continues to occupy the first place in Spain in terms of market share.
It is also important to note that Xiaomi and Apple are the only manufacturers in Europe that have increased their share in the second quarter. Among them, Apple increased by 42% and Xiaomi increased by 65%, with market shares of 21% and 17% respectively.
Huawei, due to some well-known reasons, experienced a drop in its shipments in Europe by 17%, dropping one place in the ranking. Despite emerging the fourth-largest smartphone vendor in Europe, Huawei is still the largest vendor in the global smartphone market, beating Samsung to the crown for the second quarter of 2020. Samsung is ranked second while Apple occupies the third spot with an increase in shipment, thanks to the iPhone SE 2020. Xiaomi and OPPO are ranked fourth and fifth in global shipments respectively.