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Greetings from Mi Community Bangladesh Tech Team. Google appears to be conducting another experiment with a new “for context” feature its Search results. The top stories section is showing a secondary box underneath the featured news articles containing a link to another story that provides more context on the same topic.
Spotted earlier by Valentin Pletzer on Twitter, the feature appears to be live on mobile phones for some very specific search results:
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The new feature is called "For context", and it highlights a related story from the same source as the primary news article in the Top Stories carousel. It appears that the goal is to provide readers a broader insight into a particular subject. That’s also how Facebook’s “About This Content” feature often works, which also frequently points to related content from the same website. Of course, Google also has “knowledge panels” and “featured snippets” outside of its news box to direct people to more info about all sorts of topics.
Since the start of the COVID-19 pandemic, big tech platforms have accelerated their efforts to warn readers about misinformation, with explicit warning labels, “authoritative context” around conspiracy theories. Everyone benefits from this feature, too. Sites end up with two articles in the same slot and users get an extra link to check out that may better suit their interests. It’s unclear how widely this has rolled out.
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