Hello Mi Fans,|
Good news is here! Mi TV has arrived in Russia, our third global market where Mi TV is available after India and Indonesia.Yesterday, Xiaomi introduced several of its products in the Russian market. Apart from Mi TVs, it unveiled the Xiaomi Mi 9T, Mi Smart Band 4, and Mi True Wireless Earphones. Mi TV comes with Android 9.0 and our very own PatchWall OS specially designed for Russia. Russian Mi fans, it's time to enjoy your personalized content.
The Xiaomi Mi TV models with screen sizes of 32 inches, 43 inches and 55 inches have been brought to Russia. The precise models are Mi TV 4A 32-inch, Mi TV 4S 43-inch and Mi TV 4S 55-inch. These models are respectively priced at 11,990 rubles (~$186), 22,990 rubles (~$357) and 33,990 rubles (~$528). The sales of the new Mi TVs will begin in Russia from June 25.
To attract first time buyers, Xiaomi will be selling the three Mi TVs at discounted prices between June 25 and Aug. 5. The aforementioned models can be availed at respective prices of 9,990 rubles (~$155), 19,990 rubles (~$310) and 29,990 rubles (~$466) until Aug. 5. Apart from online store, the new Mi TV series will be also available through its offline stores. The new Mi TVs are all equipped with bright display panels, dual speakers with DTS-HD and Dolby Audio, three HDMI, USB 2.0, Bluetooth 4.2, dual-band Wi-Fi and support for built-in Google play and Chromecast
The Xiaomi Mi 9T was also unveiled yesterday. Its 6 GB RAM + 64 GB storage and 6 GB RAM + 128 GB storage models are respectively priced at 25,990 rubles (~$404) and 28,990 rubles (~$450) in Russia. The sales of the Mi 9T begins from today through its online store. The offline Xiaomi stores will be selling the smartphone from June 28. It can be availed in colors like Carbon Black and Blue.
The first buyers of the Mi 9T will get the all new Mi True Wireless Earphones. The Red variant will be brought to Russia sometime later. There is no word yet on whether the Snapdragon 855 powered Xiaomi Mi 9T Pro will be made available in Russia.
Xiaomi Mi Smart Band 4 and Mi True Wireless Earphones
The non-NFC edition of the Xiaomi Mi Smart Band 4 has landed in Russia with a price tag of 2,990 rubles (~$46). Its sales will kick off from July 9. The Mi True Wireless Earphones is priced at 5,990 rubles (~$93) in the country. It will available for buying from June 28.
TVs, like phones, can be an important channel for Xiaomi — which has long billed its software as a differentiator from conventional hardware companies — to sell app services and ads. It came as no surprise that Xiaomi recently bought a small stake in TCL, the world’s third-largest LCD TV maker, to ramp up its production capability in building next-gen connected TVs.
The expansion in Russia also reflects Xiaomi’s ambition to grow its overseas markets, which in the first quarter made up 38% of its overall revenue.
The three TV models it rolled out in the country “are a symbol of our sincere devotion to Russian consumers,” said Janet Zeng, vice president of international development at Xiaomi Mi TV. “I’m sure you all see how much we worked to combine our technical development and localized content. By [doing] this we emphasize our devotion to the Russian market and its priority for us.”
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