Hello Mi Fans,
Xiaomi is an unconventional company when it comes to its business strategies. It was the first company in India to exclusively sell smartphones online which allowed to offer feature rich smartphones at lower prices in comparison to its competitors. Furthermore, in order to expand its offline growth the company opened thousands of small stores in areas like villages across the country. And now it's time for something new!
Xiaomi on Monday announced the Mi Express Kiosk initiative across India. This is an innovative way to buy your favorite Xiaomi products. The new Mi Express Kiosks are essentially vending machines that allow Mi Fans to purchase Xiaomi smartphones and mobile accessories directly.
The kiosks are designed to accept all forms of payments across credit cards, debit cards, cash and UPI. By introducing these vending machine-style kiosks, Xiaomi has yet again developed a new retail strategy in reaching out to its consumers directly, eliminating operational and cost inefficiencies for the consumers.
Mi Express Kiosks serve as a highly effective initiative for consumers to easily access and buy Xiaomi products instantly in offline markets. Mi Express vending machines offer honest pricing, similar to that of Mi Homes and Mi.com.
In terms of design, the Mi Express Kiosk resembles a traditional vending machine with a see-through glass pane that displays the offered products. To buy a certain product, the user can select options with the help of a large touch screen display which is placed on the top right side of the unit.
All technologies equipping Mi Express Kiosks were researched and developed in India, although the concept has been around in China since last year. The vending machines in China were available 24 hours a day, seven days a week.
Xiaomi aims to set up several more kiosks in the coming months, and gradually expand the retail plan across more cities. Mi Express Kiosks can be found across metro cities in public areas with greater footfall such as tech parks, metro stations, airports, and shopping malls.
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