This is a really hard question. I have two young boys and am dreading the day my boys will suffer from peer pressure to have a blood crap iPhone.. I believe Spud77 spoke about kids getting bullied for not having iPhone. I also spoke to a big cyclist hero on the Virgin Train last week about the issue he told me that there is a big problem with WhatsApp groups in school and kids get bullied on it and if not on it they get more bullied.. He has two teenagers of his own and finds this a particularly hard issue to address with the schools. I think socially people did to bring this issues to a wider audience and address what's the best course of action to take as parents and schools.