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Hello there! Thank you so much for asking. There have been previous who has asked this question! The following was my reply a few months ago!
Xiaomi has been establishing itself globally. In its effort to localise the content for each country, Mi Community's UI is set up, first and foremost, by countries. (This is its biggest difference from MIUI Forum, where countries are only included in subforums and not the main forum)
By segregating the forum into countries, this brings relevant benefits, such as to countries whose predominant language is not English. If you check out the Russian, Thailand, Spanish, Indonesian, Arabic forum, you cannot expect locals there to use English as a convenient means of communication (Unlike MIUI Forum where English is primarily the main language used). Xiaomi often organises official events for Mi Fans based in their relevant countries. It is through Mi Community where Xiaomi feels its easier to manage interaction with Mi Fans based on locations and countries.
With that said, I'm happy to say that you can expect online contests and events here at Mi Community dedicated to Singaporean users. There will be attractive prizes to be won in these events and we hope that Singaporeans will be able to wholeheartedly participate and have fun in the upcoming online contests :)