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[Discussion] Why is Xiaomi Cannibalising It Sales

2019-09-19 19:20:44
174 3
I have been wondering why Xiaomi have adopted the strategy of releasing multiple products which are extremely similar in such short intervals. With the release of the Mi 9 Pro and a new Mix product schedule for next week I find it confusing why Xiaomi will release a SD 855  version of K20 Pro today. At this moment I feel anyone who hasn't already bought the K20 series is patiently waiting for the mix series for the added functionalities that it will brings such as wireless charging, and possible superior charging capabilities. I don't really see the need for a premium model K20 If it's not going to offer what the existing models are missing.
2019-09-19 19:20:44
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1588294153 | from MI 6

#1

more choices + options for consumers at various price levels
2019-09-20 12:19:00

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Sam Rhymes Author | from Redmi K20

#2

I understand that but in this case they are virtually a repetition of the same product with marginal changes
2019-09-20 12:44:50
Sam Rhymes replied at 2019-09-20 18:44:50
I understand that but in this case they are virtually a repetition of the same product with marginal changes

still at different price ranges - the apparent mid tier product is missing some very expensive features - so they still get a wider spread of the market to cater for but using similar parts - its still a win for their sales figures
2019-09-20 19:12:29
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Sam Rhymes

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