Xiaomi launched its first Mi Home store in India on May 11, which is located in the country's IT hub - Bengaluru. The Mi Home is open for the public . Xiaomi India VP cum Managing Director, Manu Kumar Jain earlier in the day announced the inauguration of the Mi Home in Phoenix Market City Mall, Bengaluru via a tweet.|
Xiaomi's first Mi Home store in India is said to be a one-stop shop for anything and everything that the Chinese company sells in India. Furthermore, as per their roadmap, Xiaomi is reportedly looking forward to opening Mi Home stores in Delhi, Mumbai, Hyderabad, and Chennai in the upcoming days. Another report states that Xiaomi plans to open as many as 100 Mi Homes in the country in the coming two years, which is by 2019.
In India, Xiaomi's newly inaugurated Mi Home will house products including -- phones -- like Redmi and Mi series, headphones, smart devices like -- air purifiers, fitness bands and VR headsets, power banks and accessories like -- selfie sticks. Furthermore, possibilities are such that the buyer will also be able to get their hands on the recently launched Redmi 4A as well.
Manu Kumar Jain on his twitter handle shares pictures of the inauguration of Mi Home and posts: Our 1st #MiHome is ready..Come visit us at Phoenix Market City mall .. @XiaomiIndia." He also says, "We already have more than 100 Mi Fans standing outside @XiaomiIndia." You can check out the pictures below.
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The move to open a Mi Home in India is part of Xiaomi's strategy and growing shift towards bringing its products to offline sales channels. With this, Xiaomi is trying to rule over both online and offline stores in the country. To recall, as per the latest report by International Data Corporation (IDC), Xiaomi Redmi Note 4 has become the highest shipped smartphone in India in Q1 of this year. Notably, Redmi Note 4 was made available only via flash sales on selective online stores, which went out of stock in seconds. This shows the high demand of the Xiaomi phones.
After ruling over online stores, Xiaomi is expecting the same with the offline Mi Home store. At the offline store, Xiaomi phones will be able to personally try out all the Xiaomi devices before making a purchase, which wasn't quite possible with the online stores.
Xiaomi Mi Home store will work in collaboration with the official website -- Mi.com/in online store. With this, the Chinese company will make sure that potential buyers can get their hands on its devices. It is a known fact that Xiaomi's products, due to high demand and limited stock often goes out of stock on online stores, but with the offline Mi Home store that's unlikely to happen. However, just in case a product goes out of stock Xiaomi will reportedly offer buyers an f-code that will guarantee a product on Mi.com/in website even if it is listed as out of stock.
Mi Home and Mi.com/in will further ensure Xiaomi maintains its affordable pricing formula across the board by reducing distribution and intermediary costs associated with traditional brick and mortar (as well as online) stores.
Xiaomi is said to lauch the Mi Max 2 May 25. Mi Max 2 is going to be the successor of the Mi Max which was launched last year. If the rumours are to be believed, the upcoming Mi Max 2 would see a significant overhaul in almost all departments, be it software, hardware, camera or any other.