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Not sure I'd call these tips since they are very fundamental for taking video and pictures too. I'd say the most important are the last two. You should never really take videos vertically. I'd say the only two times you do are when you're planning to use the video on social media only like making a Sticker on WeChat or if it's something that you want to capture but you know they don't want you to like police brutality or a criminal activity. Plenty of people have been caught on these videos and good on the brave souls that snuck their phones out to record or else these events would go unnoticed. Anyway you never want to use digital zoom for pictures. For videos I'd say use it sparingly but you are allowed just because you can always zoom back out in the same video to get back to quality. This is subject to change though. After all we're now living in a new age where Xiaomi once again broke the bar and we have a 108MP camera on a smartphone. Not even the latest chipsets are designed to accommodate this level of camera quality but Xiaomi has done it which means that now if you digitally zoom you are zooming in from 108MP worth of picture. That should mean that you can actually zoom digitally 9x and still get a 12MP quality image! And that's not the only camera with this added power. Our Redmi series has not only one but two new advanced cameras that could pull of this same trick. 48MP and 64MP barely exist in the market right now but they are here and can easily digitally zoom while keeping the image quality high thanks to having so many more pixels to work with.